The accelerated growth of the food industry has resulted in rapidly rising interest in safe and convenient colorants. Thus, annatto, a natural carotenoid, has become increasingly important.
The annatto tree produces a seed which is the raw material for annatto color. The seeds have a thin coating of highly-colored resin, which, after purification and processing, provides the basic pigment used in coloring. Annatto has served as an eye-appealing colorant for cheese for well over 100 years. Available in two standardized strengths. Water soluble.