The site update is based on extensive customer research and user experience best practices
MARSHFIELD, WI – Feb 13, 2024 – Nelson-Jameson, a leading food processing distributor with roots in dairy production supplies, has launched a revamped website to enhance its ecommerce experience. The design, features, and interface were developed with extensive customer input and thorough research on user needs, with the goal of facilitating a streamlined end-to-end product distribution process. The launch is part of a larger brand refresh which includes an updated style guide and a new “Delivering the Exceptional™” tagline as a guiding principle for employees to provide the top tier of customer service.
“Nelson-Jameson has been a customer-centric company for more than 76 years, and customer insight was vital to the site design and development process,” says Nelson-Jameson President Mike Rindy. “We’re thrilled that the site reflects their feedback as well as best practices in site usability, resulting in an online space that’s intuitive, highly functional, and visually appealing.”
The new site features a customer portal with log-in; a personalized home page with quick access to items such as a saved shopping list and previous orders; a robust learning center with industry insights and product buying guides; comprehensive product details including pricing, availability, and specifications; and step-by-step order tracking. As part of the research process, the company conducted surveys in 2023 to gain a detailed understanding of its customer base, including demographics, ordering behaviors, impact of industry trends, and usage preferences. The new features enhance the existing core functionality and provide a more seamless and customized user experience.
Nelson-Jameson announced the website launch internally along with its updated brand style guide. The leadership team emphasized the fact that while the website and visual/messaging aspects of the brand have been updated to reflect the company’s growth path, its culture of honesty, integrity and kindness remains the same.
