Wausau Paper was purchased by SCA in early 2017. They have slowly been transitioning to the Tork brand, but we are now in our final stages, which will be affecting all Wausau Paper products. This means the same great paper products you’ve come to know and trust will now be branded as the #1 global tissue brand—Tork. Same great products, same level of service, with new packaging.
The brand migration is a rolling change occurring throughout 2017 and into early 2018. Brands know as Artisan®, DublSoft®, DublNature® and EcoSoft® will transition to the Tork quality tiers of Premium/Advanced/Universal (to clarify, Tork Universal is a quality tier, not a universal product.)
As the companies merged, individual products were reviewed to eliminate duplicate items.